Coinbase Spends $25 Million on NFT to Bring Back UpOnly Podcast from Crypto’s Glory Days

The crypto world is buzzing again as Coinbase, the leading U.S.-based cryptocurrency exchange, made a bold move this week by investing a staggering $25 million to revive the once-popular crypto podcast, UpOnly. Their tool for the comeback? Coinbase purchased a unique NFT connected to the show, compelling hosts to dust off their microphones and bring the podcast back to life—just as the bull market fever heats up once more.

What’s So Special About This Move?

NFTs, or non-fungible tokens, are digital assets that represent ownership or proof of authenticity, and they’ve become a staple in the world of digital collectibles—learn more about NFTs on their Wikipedia page. By leveraging this technology, Coinbase isn’t just rebooting a popular media sensation; they’re showcasing the growing influence of NFTs in mainstream content creation and rights management.

Why Did Coinbase Do It?

According to reporting by Cointelegraph, this splashy spend is about more than nostalgia. UpOnly, a longstanding fixture from the 2021 bull market, built a cult following in the crypto community for its no-holds-barred interviews and candid takes on market trends. As the buzz around Bitcoin and other digital assets returns, Coinbase is betting on UpOnly to spark fresh discussions and keep crypto at the forefront of pop culture and finance.

But There’s a Political Angle…

This move could ripple far beyond entertainment. As young people grow increasingly wary of traditional financial systems and policymakers wrestle with how (or whether) to regulate crypto, media like UpOnly provide a crucial platform for untangling the political implications of blockchain and cryptocurrency regulation. With Coinbase using NFTs to resurrect major voices in the crypto conversation, they’re essentially shaping how YOU—Gen Z and Millennial listeners—learn about and engage in the debates that could define the future of finance.

Whether you’re tuning in for market memes, serious investment talk, or hard-hitting takes on crypto regulation, keep an eye on this reboot. In an era where governments around the globe—from the U.S. Securities and Exchange Commission to the European Central Bank—are still hashing out their crypto policies, the conversations on UpOnly could help drive the next wave of political action and grassroots activism.

Ready to see how blockchain tech is changing not just what we buy, but the very systems we live in? Stay tuned—crypto’s comeback tour might just make politics cool again.