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Brazil’s Méliuz Adopts Bitcoin Treasury Strategy to Boost Returns

Méliuz Makes a Bold Move: Bitcoin Over Bonds

Brazilian fintech company Méliuz is shaking up the financial scene by swapping out traditional government bonds in favor of a bitcoin-based treasury strategy. Inspired by the high-profile playbook of Metaplanet, Méliuz secured a decisive 66% shareholder approval to roll out this bold plan—staking its future on digital gold rather than continuing to absorb losses from lackluster government returns.

This pivot is more than just a financial tweak. With government bonds yielding negative returns, Méliuz is betting that Bitcoin’s notorious volatility is worth the risk, especially if it means escaping the slow bleed of traditional assets. As Brazil’s economy continues to wrestle with inflation and fluctuating fiscal policies, Méliuz’s strategy signals a clear lack of confidence in the government’s ability to deliver for investors.

Regulators Watch Closely: What’s at Stake?

The company’s move puts a spotlight squarely on Brazil’s regulatory landscape. As more firms eye alternative assets like Bitcoin, government agencies and policymakers are forced to consider whether their current frameworks are fit for purpose. The Central Bank of Brazil and the Brazilian Securities and Exchange Commission (CVM) are now under pressure to clarify how corporate crypto holdings will be monitored, taxed, and reported.

Globally, this mirrors a trend seen in the United States, where agencies like the U.S. Securities and Exchange Commission (SEC) have been ramping up scrutiny of companies holding digital assets. With Méliuz blazing a trail, Brazilian regulators may soon face the same tough questions already rocking the halls of power in Washington and Brussels.

Political Undercurrents: Is This a Vote of No Confidence?

At its core, Méliuz’s decision is more than just a financial hedge—it’s a political statement about trust in government. Critics are framing this move as a subtle rebuke of Brazil’s current economic stewardship, with private enterprise stepping up where policymakers are falling short. Supporters argue that innovation and flexibility are essential in a rapidly changing global economy, but the move could spark fresh debate about the role of state-backed financial instruments versus decentralized alternatives.

As elections approach and fiscal debates dominate headlines, the Méliuz story could become a rallying cry for pro-crypto politicians—or a cautionary tale for regulators determined to keep a tight leash on the digital asset revolution. One thing is clear: the political and regulatory battle over Bitcoin is just heating up, and all eyes are on Brazil as the next big test case.

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